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“Rocky” and “Rambo” star Sylvester Stallone founded “Rocky’s Roast,” a coffee company. Stallone hopes to expand his brand in the “Red States,” where conservative populations seek premium coffee.
The firm hopes to establish a cozy atmosphere like local restaurants where clients can converse and enjoy a variety of gourmet coffee drinks and nutritious food. Character-driven service and American traditions will help Rocky’s Roast compete with Starbucks, says Stallone.
His coffee shops should include local art, music, and activities and provide high-quality coffee. To help American coffee farmers, Stallone will launch the brand using local beans. With a multi-state growth plan, this company hopes to recruit coffee lovers, develop community, and inspire pride.
Rocky’s Roast may be Stallone’s new career, merging his business and community-improvement passions.
